Career Athena | Business Growth & Project Management

Strategic growth
starts with
a bold first step

about us

Led by Dr. Sara, a seasoned Business Growth Consultant and Leadership Skills Coach with over 27 years of experience in business leadership and transformation, Career Athena is committed to igniting your organization’s full potential.

With a foundation rooted in a diverse career spanning multiple industries; including medical, diagnostics, aesthetics, and corporate management—Dr. Sara brings unparalleled expertise in driving results, building high-performing teams, and guiding businesses through challenges and transformations.

Career Athena’s holistic approach incorporates

Business Strategy
& Optimization

Leadership & Financial
Acumen Development

...ensuring that companies and leaders are well-equipped to thrive in today’s dynamic business landscape

Forecasting

P&L
Review

Budget
Planning

Financial
Analysis

Strategic Planning &
Implementation

KOL & Stakeholders
Mapping

Business Growth
Consulting

Inventory
Planning

Project
Management

Stakeholder Engagement
& Communication

core services

Commercial & Business
Management

Marketing &
Sales Strategy

Leadership Skills

Revenue & Profit
Optimization

Operational
Optimization

our expertise

Market Entry & Expansion
Played a key role in the entry &
expansion of aesthetics and diagnostic
services across multiple MENA and
North African markets, achieving
financial success even during
challenging times, including the post-
COVID phase.

Revenue Growth Strategy
Developed & Executed strategies
across multiple industries driving
growth & profitability

Strategic Price Structuring
Developed pricing strategies for several establishments including Kalium, Hologic Diagnostics and
Aramed across MENA.

Building Brand Value
Launched and positioned top-tier
skincare and medical brands, such as Mesoestetic, AQ Skin Solutions and Nimue, achieving market leadership in the GCC and Levant regions.

Leading Distributor Relations
Built strong partnerships with
distributors and stakeholders,
leveraging innovative go-to-market
and hybrid strategies to grow market
share and brand value.

our approach

At Career Athena, we focus on actionable transformation. We don’t just offer strategic advice—we ensure that your business benefits from detailed analysis, practical solutions, and tailored training that lead to measurable success.
Our unique model emphasizes:

Comprehensive
Assessment & Analysis

Clarity and Validation of Business Goals: Align your business objectives with market opportunities to ensure focus and relevance.
SWOT Analysis & Market Opportunity Identification: Pinpoint your organization’s strengths, weaknesses, and growth opportunities.
Stakeholder and KOL Mapping: Build and maintain valuable relationships with Key Opinion Leaders (KOLs) and stakeholders for strategic advantage.

Strategic Roadmap Development: Tailor clear, actionable plans for organizational growth and goal achievement.
Operational Efficiency: Streamline business operations for optimized performance, ensuring resources are utilized effectively.
Revenue & Profitability Optimization: Identify and execute strategies to increase revenue, profitability, and long-term financial sustainability.

Strategic Planning
& Operational Optimization

Business Growth and Transformation

Market Entry and Expansion: Strategies for entering new markets and expanding your customer base.
Sales and Marketing Optimization: Enhancing your sales and marketing efforts to drive revenue growth.
Digital Transformation: Leveraging technology to streamline operations and improve customer experience.

Leadership Skills Coaching: Unlock the potential of emerging and existing leaders through tailored leadership coaching programs.
Training & Development: Build and upskill your teams with training that covers both hard and soft skills, fostering a culture of growth and excellence.
Change Management: Guide organizations through smooth transitions and organizational shifts, ensuring minimal disruption and maximum productivity.
Cultural Transformation: Creating a positive & inclusive workplace culture that drives innovation and employee engagement.

Leadership
Development &
Growth Platforms

Market & Sales Strategy Execution: Develop and implement strategies that enhance marketing, boost sales, and improve customer engagement.
Performance Metrics & Monitoring: Track and measure business progress with clear performance indicators to ensure continued alignment with goals.

Implementation
& Execution

why choose career athena?

Holistic, Action-Oriented Approach: From in-depth assessments to hands-on implementation and leadership coaching, we ensure you have everything you need to succeed.
Proven Track Record: Dr. Sara’s decades of success across diverse sectors provide a robust foundation for understanding and solving the most complex business challenges.
Tailored Strategies: We create custom solutions that are not only aligned with your goals but also adaptable to your specific business needs and market conditions.
Strategic Turnarounds: Reinvigorating businesses and driving market leadership.
Leadership Empowerment: Our commitment to building stronger leaders and high-performing teams ensures that your organization will be equipped for lasting success.
End-to-End Support: Whether you’re refining your strategy, optimizing operations, or training your teams, Career Athena provides comprehensive solutions to help your business thrive.
Measurable Results: We focus on delivering tangible outcomes that drive growth and success.
Collaborative Approach: We work closely with our clients to build strong partnerships and ensure alignment.

Accelerate
Growth

Enhance Leadership

Achieve Financial Success

Drive Innovation

Optimize Operations